Top 5 Digital Marketing Trends for 2023

#1 – Personalisation

Personalisation is becoming increasingly important as consumers expect a tailored and seamless experience across all touchpoints. By using machine learning algorithms and other technologies, businesses can deliver personalised recommendations, content, and offers to individual customers based on their interests and past interactions.

#2 – Video Marketing

Video is a powerful and versatile medium that can help businesses engage with their audience and convey their message effectively. 92% of marketers now say that video is at the heart of their marketing strategy.

The average person in the UK watches 5 online videos, or 100 minutes of online video content, per day. This excludes streaming services.

In 2023, we can expect to see more businesses using video in their marketing efforts, whether it’s through social media, email or their own websites.

#3 – Voice search optimisation

With the rise of voice assistants such as Amazon’s Alexa and Google’s Assistant, it’s becoming increasingly important for businesses to optimise their websites and content for voice search. This means using long-tail keywords and natural language, as well as providing clear and concise information.

#4 – Influencer marketing

Influencer marketing, which involves partnering with influential individuals or organisations to promote your products or services, is a proven way to reach and engage with a large and targeted audience.

There are currently nearly 62 million social media users in the UK. UK celebs like Gordon Ramsay and Jeremy Lynch had the largest TikTok followings on their accounts, whereas Abby Roberts stood out among the UK’s most popular emerging TikTokers, with nearly 17.5 million followers.

Instagram nano-influencers with 1 – 5,000 followers enjoyed the highest engagement rate in the UK in 2021, with 4.6%. Micro-influencers with 5 – 20,000 followers followed with an ER of 2.3%. On average the engagement rate for Instagram influencers in the UK stood at 2.9%. (Source: Statista)

In 2023, we can expect to see more businesses using influencer marketing as part of their digital marketing mix.

#5 – Interactive content

Interactive content, such as quizzes, polls, and games, can help keep customers engaged and increase conversions. By incorporating interactive elements into their digital marketing campaigns, businesses can make their marketing more interactive and memorable.

By staying up to date with these trends, businesses can effectively reach and engage with their target audience in 2023 and beyond.