eCommerce for B2B manufacturers
Boost your sales and streamline your operations with a headless B2B eCommerce platform. Here’s everything you need to know.
It’s easier than ever to set up efficient, attractive and future-proof online operations. Let’s get you started.
Go headless!
Time to leave clunky, unadaptable websites in the past. Let us build you a cloud-based, scalable solution that you can roll out across different platforms and marketplaces. With large-volume, automated order processing, easy updating and full technical support. Learn more about the ins and outs of Headless Content Management here.
Let customers self-serve
Save your Customer Service Reps time and money by enabling your customers to check their order status, complete payments and get quotes through your own self-service eCommerce platform.
Leaving your sales team to do what they do best – build relationships with customers and potential customers, and deliver unrivalled customer service.
Sell more products and experiment with new ones
You don’t need to hire more sales staff to sell more products online. Just add them to your online store and watch the orders roll in.
With lower staff costs and overheads, eCommerce allows you to experiment with new products with less investment and less risk, giving you the flexibility to bring new products to market.
Set your brand apart
A modern business is built on data. Harness its power to become the best at customer service: personalise your communications, and tailor relevant info and offers to your audience. We can help you:
- Offer a personalised experience. Customise your pricing, offer loyalty rewards and provide relevant product recommendations
- Keep your brand in customers’ minds. Run segmented marketing campaigns, tailored to certain audiences or user behaviours
- Offer instant, custom quotes
- Upsell warranties and other packing options
- Identify needs for new products
- Show customers when sold-out items will be back in stock.
Go direct to customer
Open up a new sales channel: use your eCommerce platform to take advantage of D2C sales, as well as your B2B sales.
Improve your margins
eCommerce allows you to provide a seamless and systematic method to market higher-margin, broader catalogue products that customers typically buy from other sources, including your competitors.
Integrate with your other systems
You can fully integrate your headless eCommerce platform with your existing manufacturing systems and ERPs.
B2B eCommerce for Manufacturing in numbers
Manufacturers who provide B2B clients with easy-to-use eCommerce interfaces see an average 30% increase in spend.
The global B2B eCommerce market was worth more than £5 trillion in 2020, and is expected to grow by 18.7% annually from 2021 to 2028.
The B2B buying process has changed, and is now dominated by younger, tech-savvy people: in 2020, close to half of all B2B buyers were millennials.
B2B buyers perform on average 12 online searches before deciding on a product.
Myth buster
MYTH: “If I share my prices online, my clients will be put off.”
FACT: The opposite is true. With buyers increasingly doing extensive research online before ever reaching out to you, they’re already aware of general costs. Making your pricing accessible simplifies the process for potential buyers, and inspires trust.
MYTH: “eCommerce doesn’t suit my B2B business structure. I need different prices for the resellers, distributors and other partners selling my products.”
FACT: We can help you set up specific pricing structures for partners, sales incentive programs, and other creative strategies that benefit both your bottom line and your partners.
