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Digital transformation

Need help with your digital transformation?

As your business grows and expands the need to focus on expanding and positively enhancing your business becomes a key driver to success. Digital transformation will dramatically help your business by utilising new and existing digital technologies to help create or modify existing company processes, culture, policies and the allocation of resources — in response to the changing business, customer and sector needs.

Digital Transformation
Comma Group

A international technology agnostic MDM / PIM Consultancy

What is digital transformation? (What)

Verse can work alongside your company to help identify, implement and champion new digital practices, ways of working processes, as well as highlighting the importance of company culture & best practice to meet changing business and market requirements.

Our experience can help your company transform into the digital age and we have plenty of experience when it comes to positively benefitting our clients, particularly with a specialisation in the following:

  • Redbrick companies
  • E-commerce websites & online stores
  • Manufacturing companies, looking to establish themselves online.
  • ERP Integrations
  • Trade sites and eCommerce platforms
This transformation process has led to huge positive business effects, such as:
  • Sales desk transformations
  • Linking with API's & Stock management systems
  • An uplift in sales and conversion rates, across email campaign delivery for multiple brands and a huge uplift in sales for one of our catering appliance industry clients
  • Driving business efficiency
  • Brand transformation and repositioning
  • Consolidation of multiple platforms
  • Effective portfolio and estate management.
Digital Transformation
The Bath House

A luxury fragrance and natural skincare brand

What is the need/requirement? (Why)

In a world where a business’s digital presence is increasingly the key driver to a broader reach, it’s vital that your digital transformation is both professionally managed and maintained to the highest standards in a way that is clear, concise and understandable.

Rather than overtly focussing on traditional roles, such as marketing, customer service, sales & management, Verse’s provision of digital transformation is focused on adjusting and fine-tuning your company’s approach to your business.

By moving away from paper, sticky notes, ledgers and filing cabinets; our working approach helps you transition step-by-step into a fully digital company, embracing the latest practices & processes, assisting you to become more efficient, agile, and in time, profitable.

This can have a huge effect on:
  • Streamlining a bloated workforce.
  • Aligning with new sales & operating partners.
  • Tracking, filing and organisation of vital company documentation.
  • Enhancing communication elements by providing multiple avenues for cross site collaboration.
  • Considerate and measurable use of company (and external) resource
  • Preparing your company for a transition in ownership.
Digital Transformation

A leading industrial catering and foodservice equipment company

Our approach/What we will (or can) do (How)

Our speciality is predominantly focused on the design & development of beautiful, seamless, responsive and simple to use bespoke websites. Many of the projects we are involved with are often a catalyst for the dramatic and forward-thinking transformation of many companies; using the website updates to act as a foundation towards bringing the wider company into the digital realm across the board.

Verse will work with you to establish how this can best work for you and align the project team to your needs to ensure that these goals can not only be met but surpassed — within budget and on time.

Before, during and after the website build element of a project, we always take steps to fully embed ourselves within your team and your ways of working — to align ourselves with the setup and requirements of your company. This puts us in a position that allows us to understand your company needs, why they’re required and how we can make digital work best for our business.

By ensuring consistent communication with senior stakeholders in your team, our transition team will ensure that the right processes & practices are chosen before being implemented to produce the maximum effect. Naturally, our work for clients has resulted in considerable success with a number of recent projects experiencing positive outcomes across the board.

Take a look at some of our recent success stories...


Our work with Lincat began with the design and build of a brand-new, innovative online presence that completely overhauled its previous iteration. The new Lincat site was officially launched earlier this year to considerable praise from both online and print media outlets.

Prior to the website redesign, it was a complex process when it came to fulfilling orders from its customers.

These customers would have to contact the Lincat Helpdesk, who would then take the customers details, outline product specifications for the working space, as well as confirming the manufacture and delivery costs with information being inputted into multiple systems, and all of this was before Lincat could organise the delivery of catering equipment to customers — in short, it was a particularly long manual ordering process that came with considerable overhead costs as a result.


The success of this has enabled Lincat to make a series of beneficial business decisions, and the system has been able to not only reduce but wholly remove inefficient (and costly) elements of the working process to better use its workforce to drive performance, lower overall costs — ultimately this project has had a hugely positive impact on its customers and the purchasing experience as a whole.

Lincat has gone from having a non-transactional web presence with a time-consuming requirement for manual ordering, to a revolutionary eCommerce website that has resulted in a significant uplift in sales — with a consistent six-figure monthly turnover from online sales alone.

The food industry press had a number of positive things to say about the new Lincat website, following its successful launch earlier this year:

Catering Insight
“Lincat unveils ‘game-changing’ website for dealer ordering online”.
Food Service Equipment Journal
“Lincat unleashes website aimed at revolutionising catering equipment purchases”


Comma Group Ltd is a technology agnostic MDM/PIM Consultancy dedicated to delivering high-quality data solutions. Our work with Comma resulted in the creation of an online presence that aided Comma as it sought to clearly define its service proposition while also driving inbound sales.

We designed a website that was not only simple to use, as well as responsive but we also delivered an emotionally compelling user journey that would engage the right client base for Comma.

The launch of the final site helped support the rapid growth of the business in the DQaaS (Data Quality as a Service) sector, creating a high-quality lead inbound platform that clearly defined the complex service offerings in a way that was clear, easily understandable with a sleek design and most importantly was simple to navigate.


The results of this project speak for itself. Comma was listed as one of the top 250 FTSE companies, garnering numerous awards recognition along the way, including the following:

British American Business Transatlantic Growth Awards 2019
National Business Awards 2018 - Scale-up business of the year
National Business Awards 2017 - New business of the year
National Business Awards 2017 - New entrepreneur of the year
Great British Entrepreneur Awards 2017 - Scale-up entrepreneur of the year

The Bath House

Bath House is a luxury fragrance and natural skincare brand that was founded in the Lake District in 1997 by a creative team of artists and designers. Our work with this client caused a huge positive effect on its online presence, overall site functionality and performance, along with an enhanced eCommerce capability.

Previously, the original Bath House website was an inefficient platform that frequently under-performed both from a business performance and user perspective. The business potential was negatively affected by a bloated, archaic eCommerce platform that simply didn’t work for the business. The initial user journey wasn’t particularly quick or simple to use, and to be blunt it wasn’t a compelling customer experience, which could result in a negative impression of the brand overall.


Verse began a lengthy, yet, intricate process focussed on delivering a bespoke and responsive platform that was better suited to the sales of luxury products — with a visual overhaul to better represent the brand.

The solution we delivered ensured that the Bath House site would now be able to handle multiple complex pricing and delivery mechanics, while also improving functionality in a way that was previously impossible on the old site. This new system now enables features that were previously only possible in-person in-store, such as a quick basket, custom checkouts, gift bag and notes to the receiver, all contributed to a customer solution that worked considerably better for the client’s requirements.

Once again, the results of this project need little justification. Following the launch of its new online sales platform, Bath House experienced a 30% uplift in online sales over the key Christmas quarter and it has continued to go from strength to strength since.

If you’re considering how best to go about approaching digital transformation with respect to your company....

Get in touch with Verse today, we can ensure that each step of the digital transformation process is not only painless but also seamless and easily approachable by every person within your team. From project inception to the post-launch stage, we are on hand to support and explain each part of the overall journey and once you reach the finish line… we’ll still be there supporting you through the next steps.

Ready to take the leap? Let's go